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Showing posts from July, 2019

Growing, shifting and defining itself : BI Industry

The Indian business information Industry is taking shape and defining itself with clear ideas and compliance to International standards. We have had a number of companies come to provide business database of top Indian companies or the entire India Inc. Among those, few are those who are actually putting the nascent Industry on acceleration by continually innovating and improving themselves in their strategy, awareness or delivery module. The industry is still in the phase where the “partner of choice” is yet to be any firms’ privilege. These business information companies are continually improving themselves to foster long term relationships. The BI Industry is also rapidly taking shape in the international sphere with new players challenging with its newer ideas. Given the competition in not just the business sector but in every scenario, we know that that this fast defining industry is also assessed to be one of the fastest growing areas in IT services Industry. According ...

Rapidly improving Executive Search; Relevant to target audience?

According to estimates, there are almost 2000 companies in India looking for business information at any given point in time. The marketers actively hunt for the prospects of the company’s products or services thereby either arousing the need or fulfilling the unmet needs. This involves an investment of resources in the form of manpower, money and the most valuable of them time. The in-house research teams spend a considerable amount of time in the procurement of data. As the market, the consumer dynamics mandates spontaneous reactions from the marketers. The opportunities missed during the data procurement may be reflected in the market share and most probably for the worse. Actionable and comprehensive business information providers generally supply detailed company profiles - background, business description, products & services, contact details; business analysis - detailed company financials, key ratios, peer analysis & much more on all Sectors/Industries along with E...

B2B Sales & Marketing Solutions through ‘Industry Wise Search’ options

B2B Sales & Marketing Solutions through ‘Industry Wise Search’ options With new features and newer functionalities, the competition is extreme in the sector of business information. Business information firms are ever innovating and improving their services to equip the Client - sales and marketing divisions with sound market intelligence. Time is a gauge evaluating the success of different campaigns. Investment of time of in-house research teams to get the same information readily available is a loss of resources which could be used elsewhere more efficiently. The opportunities missed during the data procurement may be reflected in the market share. Hence, accurate and easily available information proves to be critical for the timely implementation of sales and marketing campaigns. The online subscription model of these new business information providers transcends the boundary of time and space whereby its users gain 24x7 access to specialized information at their conv...

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign?

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign? The changing landscape has created a deficit of targeted marketing campaigns in the face of a higher number of innovations, a greater number of players, better information technology and a choice of outsourcing it completely. Marketing campaigns are a necessity for effective communication about the products and services of any organization. Marketing is done in various forms from digital to electronic to print. B2B companies like MNCs, IT, Public, ITES, finance, healthcare, manufacturing, real estate, telecom, fabric, construction, companies mostly opt for print and digital kind like Direct Mailers and Email Bursts. They reach the target audience by posting company collaterals in direct mailers while they email to a whole range of target audience in email bursts. Most of the Indian companies that cater to the B2B sector conduct their sales and marketing campaigns with help of BPOs or...

Credible Information for Successful Sales Prospecting

Business information providers further ease and better the prospecting experience for sales and marketing professionals. They also offer holistic information of companies in any industry. In addition they provide verified details for all data points. Continually augmenting services, Industry based search is giving complete details needed to prospect. The industry search takes you through sector specific companies which can be further customized through various other parameters. Credibility is vital to sustaining and nurturing client relationships and finally profitability. For Business Information Providers, reiterating their credibility is all the more important. Their services would matter only if there information is impeccable and accurate. Investing in the procurement of the data later converted to information and intelligence is an expensive, meticulous and time taking task. When providing information across all the industry verticals, quality is essential. The reliable...

Rapidly changing landscape in the Business Information Industry

All businesses realize that comprehensive information is an important tool to simplify processes, lower costs and increase customer acquisition. All sales professionals realize that it is only accurate and actionable business information that can help them achieve higher sales targets. Business leaders know to maintain leadership in the market they need to know exact market statistics to stay ahead. In any typical enterprise, Sales processes have become more complex than ever. There are too players, too much competition and difficult prospects. The changing market statistics makes it all the more challenging.   Business information sources have changed the way business carry out their sales and marketing processes. They have revolutionized sales prospecting with higher information technology implementation and better business insight. Internet has been a major factor for enabling the same. Not only do the business information sources provide verified and accurate information ...

Growing Business Information Industry

Business Information is a major requirement of most companies catering to the B2B domain. The need for accurate and detailed information of contact points, company profile, company requirements and other ready references is huge. There is need to know the existing clients better along with realizing who could be the potential client. Companies catering in the B2B domain know their products but need to know in depth what the client product need is reality. The sales team is ready but need to know who the right contact person would be. Also the company needs to know what the market scenario and what opportunities they actually have.   It is to cater to these needs that BI companies play a major role. Off late, a number of new players are mushrooming in the Indian scenario. They help in find a hoard of information needed and in a very crisp and user-friendly format. These players are continually improving and innovating to get a larger share of the undefined market. Business Inf...

Business Solutions through Business Information Industry

Business Solution ranges from business intelligence to business information to business processes. This provides reporting analytical techniques, data mining tools, process mining, benchmarking, contact data points etc. Business solutions begin with getting the right kind of information to address sales and marketing needs apart from the expertise of the knowledge force. Business Solution is the most important thing for companies depending upon B2B Sales for growth.   The aspect of Business information is still in its nascent stage but is developing and maturing a t a very fast pace. There are a number of organizations that are actually stepping into this field and improving fast for a larger market share or to establish themselves as the better player in the industry. The organizations are differentiating on the basis of mode of delivery, pricing, kind of clientele, kind of packaging, data points, detail information and CRM. Business Information can be defined as a boutique ...

Business Information companies a go-go across all sectors

The current scenario of the business information market is that it is expanding and growing rapidly. The need for actionable, accurate and comprehensive business information is growing and hence the industry. It’s developing, innovating and improving continually. Sales professionals have a dearth of information most of which is irrelevant. It is here that business information players are making their mark. They seek to provide relevant information that would help in creating a robust sales pipeline for their clients. Researches teams are managed to collect, verify, update and create a database.  There are a number of companies who have come to provide a business database of top Indian companies or the entire India Inc. Among those, a few are actually putting the nascent Industry on acceleration by continually developing and redefining their strategy, awareness or delivery module. To get a larger piece of the pie, companies have gone all out and are becoming very customer centric...

Business Information company ‘tools’ for better Sales and Marketing

Business Information company ‘tools’ for better Sales and Marketing Business Information industry is growing and changing very rapidly. The nascent industry is innovating and expanding its service offerings. Most players are now in the phase of enhancing additional services and customer add-on features. Various features include advanced Search, Industry search, industry reports, marketing services, data match & append, sales triggers etc. Advanced Search is a tool that business information companies use to provide clients with exact contact details that so that they can make effectively prospect and build a robust pipeline to funnel their sales targets. The Advanced Search includes selection criteria for zone, industry, employees, revenue, company type and MNC to enable custom made fetching of prospect information. Advanced Search is further optimized through ability to save the list, use or not use criteria and information boards that list out how many contact details a...

Logics of Business Information in Corporate world

Logics of Business Information in Corporate world Despite the globalization of business and the development of the transnational corporation, the individual nation-state is still the paramount political and economic entity. In the twenty-first century, every business manager must understand the role which information technology plays, not only in their organization but also in the wider society, within which their organization must compete. Information and its associated technologies are vital to business success that information is frequently regarded as an independent factor of production on par with capital, labor, and land. A full understanding of information technology is impossible without considering its interaction with the social world in which it has developed. Effective collection, management and utilization of available information are some of the biggest challenges that enterprises face today. Business information means the systematic study of the industrial a...