Business Information company ‘tools’ for better Sales and Marketing
Business Information company ‘tools’ for better Sales and Marketing
Business Information industry is growing and changing very rapidly. The nascent industry is innovating and expanding its service offerings. Most players are now in the phase of enhancing additional services and customer add-on features. Various features include advanced Search, Industry search, industry reports, marketing services, data match & append, sales triggers etc.
Advanced Search is a tool that business information companies use to provide clients with exact contact details that so that they can make effectively prospect and build a robust pipeline to funnel their sales targets. The Advanced Search includes selection criteria for zone, industry, employees, revenue, company type and MNC to enable custom made fetching of prospect information.
Advanced Search is further optimized through ability to save the list, use or not use criteria and information boards that list out how many contact details are available for each company in the custom list. It is also further optimized by mapping the contact details such that social intelligence plays its part in deciding for the clients as to how to approach a contact. Social intelligence widgets map a contact detail with their social networking site and the client can see how many common contacts are there and hence how to approach the client. Advanced Search also has details of the contact point as in the biography, career movements etc.
Industry Search is another tool that the business information industry providers opt for to give detailed industry reports to clients who need to analyze the growth prospects of an industry. This has a large number of details inclusive of overview, sub-segments, growth and inhibitory factors, recent developments, policy regulations, SWOT analysis and outlook for the industry. Industry reports give an appropriate summary of industry statistics so that clients can infer the growth trajectory for themselves with respect to the industry. This service is further optimized through the facility of providing customized reports for clients.
Executive Search is another tool that enables clients to achieve easier and faster prospecting. With as little as a name and industry this tool takes you close to the person in question. The Executive Search includes selection criteria for zone, industry, category function, Category Type (Executive Level) and company revenue range. With these criteria it is easy to close in on prospective business contact.
Sales and marketing professional have long been relying on low quality information for most of their sales calls, it is important that professional information providers be there to offer accurate and actionable information for better achievement of sales targets. Business Information service providers are in the mode to develop more tools and services by leveraging information technology to make the work of sales professionals easier.
The advanced search, industry search and executive search make bulk of the services required by sales and marketing professionals. In a rapidly changing, highly competitive market and growing targets, sales and marketing professionals need solutions to achieve their targets. Business Information services providers are trying to fill this gap.
Advanced Search is a tool that business information companies use to provide clients with exact contact details that so that they can make effectively prospect and build a robust pipeline to funnel their sales targets. The Advanced Search includes selection criteria for zone, industry, employees, revenue, company type and MNC to enable custom made fetching of prospect information.
Advanced Search is further optimized through ability to save the list, use or not use criteria and information boards that list out how many contact details are available for each company in the custom list. It is also further optimized by mapping the contact details such that social intelligence plays its part in deciding for the clients as to how to approach a contact. Social intelligence widgets map a contact detail with their social networking site and the client can see how many common contacts are there and hence how to approach the client. Advanced Search also has details of the contact point as in the biography, career movements etc.
Industry Search is another tool that the business information industry providers opt for to give detailed industry reports to clients who need to analyze the growth prospects of an industry. This has a large number of details inclusive of overview, sub-segments, growth and inhibitory factors, recent developments, policy regulations, SWOT analysis and outlook for the industry. Industry reports give an appropriate summary of industry statistics so that clients can infer the growth trajectory for themselves with respect to the industry. This service is further optimized through the facility of providing customized reports for clients.
Executive Search is another tool that enables clients to achieve easier and faster prospecting. With as little as a name and industry this tool takes you close to the person in question. The Executive Search includes selection criteria for zone, industry, category function, Category Type (Executive Level) and company revenue range. With these criteria it is easy to close in on prospective business contact.
Sales and marketing professional have long been relying on low quality information for most of their sales calls, it is important that professional information providers be there to offer accurate and actionable information for better achievement of sales targets. Business Information service providers are in the mode to develop more tools and services by leveraging information technology to make the work of sales professionals easier.
The advanced search, industry search and executive search make bulk of the services required by sales and marketing professionals. In a rapidly changing, highly competitive market and growing targets, sales and marketing professionals need solutions to achieve their targets. Business Information services providers are trying to fill this gap.
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