Rapidly changing landscape in the Business Information Industry
All businesses realize that comprehensive information is an important tool to simplify processes, lower costs and increase customer acquisition. All sales professionals realize that it is only accurate and actionable business information that can help them achieve higher sales targets. Business leaders know to maintain leadership in the market they need to know exact market statistics to stay ahead. In any typical enterprise, Sales processes have become more complex than ever. There are too players, too much competition and difficult prospects. The changing market statistics makes it all the more challenging.
Business information sources have changed the way business carry out their sales and marketing processes. They have revolutionized sales prospecting with higher information technology implementation and better business insight. Internet has been a major factor for enabling the same. Not only do the business information sources provide verified and accurate information but they also offer customized services, account management and DIY marketing tools. They also provide round the clock support.
The presence of business information providers has been over a long period of time in the developed market. However, the business information market is catching pace in the Indian scenario only now. The change has come from directories, CDs, stagnant excel files and yellow pages to Business Information portals. Business Information portals provide information that is continually updated and easily accessible to the user.
Not much has been written over business information services to understand the practical impact on the actual sales prospecting process. There is no denying that the presence of business information providers will be a major advantage for sales professionals. Sales prospecting process has been made so much faster and easier with the wave of growing business information industry. In this growing industry, there are very few players as of now that are mature. The continually changing business module of business information providers is the main force behind making easy - effective and efficient prospecting.
Business Information Industry is in its nascent stage and is endlessly trying to develop its services in sync with the fast-changing requirements of sales professionals. The definitive questions are; What the B2B Sales oriented companies actually require? What kind of information do they need? How would they prefer to be served? How do convert these requirements to market share? Business information providers need to know what their clients need to make an effective service offering.
Value of information to the client is critical in deciding the price offer in this industry. As of now, the Indian companies information providers need to understand the criticality of information in the client value chain process and should be investing resources to build up a database which is genuine and adds to the existing sales and marketing process.
For more information:
The presence of business information providers has been over a long period of time in the developed market. However, the business information market is catching pace in the Indian scenario only now. The change has come from directories, CDs, stagnant excel files and yellow pages to Business Information portals. Business Information portals provide information that is continually updated and easily accessible to the user.
Not much has been written over business information services to understand the practical impact on the actual sales prospecting process. There is no denying that the presence of business information providers will be a major advantage for sales professionals. Sales prospecting process has been made so much faster and easier with the wave of growing business information industry. In this growing industry, there are very few players as of now that are mature. The continually changing business module of business information providers is the main force behind making easy - effective and efficient prospecting.
Business Information Industry is in its nascent stage and is endlessly trying to develop its services in sync with the fast-changing requirements of sales professionals. The definitive questions are; What the B2B Sales oriented companies actually require? What kind of information do they need? How would they prefer to be served? How do convert these requirements to market share? Business information providers need to know what their clients need to make an effective service offering.
Value of information to the client is critical in deciding the price offer in this industry. As of now, the Indian companies information providers need to understand the criticality of information in the client value chain process and should be investing resources to build up a database which is genuine and adds to the existing sales and marketing process.
For more information:
Comments
Post a Comment