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Trend Alert: IT Companies on the edge in the arena of advertising
A web site is at the center of every internet marketing strategy. With the boom in IT companies, a website has become an essential part of every marketer’s arsenal. A web site opens up marketing and sales avenues for companies in addition to being a delivery vehicle for software configuration. In constructing and developing a website, benefits are enormous. The money saving potential and customer allegiance benefits should go hand in hand for a website.
To achieve measurable results for your organization, it is important to obtain a marketing ROI (Return on Investment) from your website. A good website must be structured to capture and qualify leads. Online orders should be accepted by a site, can provide e-service to customers and has to be a center for upgrades.
Website should not be regarded as an awareness medium. Little marketing depth, solid content and response oriented techniques would not fetch much attention from customers. Cool technology and lush graphic design is passé too.
An important aspect for a website is to incorporate direct marketing techniques in the set up. These techniques would improve the efficiency of your website in generating and qualifying leads. A web response area will make it easy for a customer and a prospect to locate and gain access to your website more. It is a mistake to bury the response area, which many sites do. Customers should be made more aware through strengthening the response area which can be done by providing links across many of the site’s pages. These response areas will make the prospects aware of the offer and give them opportunities to respond.
To draw attention to a response area on your site a self-promotional banner can be created and placed on the organization’s site to promote a service or a product. A marketing campaign can be reinforced in other media channels through a banner ad. Promotion of a free offer can also be done through a banner ad and link can be formed to an on- site web response form.
Communication with prospects and customers can be made easier through e-mail newsletters. An email newsletter offers the prospects a platform to provide their contact information through a web subscriber form. A list of subscribers can be built then and email newsletters can be sent regularly. Email newsletters can be used to convey valuable information as well as to make offers and further qualify prospects for an organization.
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