What are the differences between digital marketing and telly marketing?
Telemarketing
and digital marketing are two different kinds of marketing strategies that use
different modes to connect with consumers. Telemarketing is one of the old and
traditional marketing practices that still work for many businesses. It is nothing but a channel to connect with
new and existing customers by making a phone call. Through phone calls,
marketers try their best to generate leads and also nurture them by educating
leads on various products and services.
A decade before it only meant calling consumers to sell products or
services. But with the pace of time, it has evolved with video conferencing
calls, for a more interactive session between a sales executive and a potential
prospect.
However,
these traditional marketing practices are replaced by digital marketing.
Digital marketing can be referred to as a marketing approach that primarily
depends on the internet to establish a relationship with the target audience
through various digital media channels and platforms. Digital marketing
consists of various digital channels like content marketing, SEO (Search Engine
Optimization), email marketing, social media marketing, mobile marketing, etc.,
to formulate effective strategies to reach and connect with promising leads and
existing customers.
Hence,
if we talk about telemarketing then it primarily relies on phone calls or video
conferencing calls, for a more interactive session but when it comes to digital
marketing then it relies on the internet and various other channels that help
marketers to connect with leads and existing customers.
What is the best lead generation software?
In the market today, there are ample lead generation
softwares available but as an overall package, I would like to suggest CRM
(Customer Relationship Management) software that acts as a one-stop solution to
identify, capture, connect, and engage leads. Especially I would like to
recommend those CRM that provide seamless integration options with various
Goggle apps, social media portals, and other sources of customer contact
generation which eventually helps in easy transfer of data and follow up of
leads.
One such CRM software that I would like to recommend is SalezShark CRM. It’s a powerful and intuitive CRM system that is highly responsive and can be accessed on mobile phones too. It offers smart guidance, a user-friendly interface, and a complete automation solution. It offers various options to sync Google apps, drive, manage calendar meetings/appointments, and import contacts from various sources like Gmail, Mailgun, LinkedIn, etc., and call the same. This makes the process of lead generation a cakewalk. Your sales and marketing team can also track if promotional and sales emails are opened or not by email recipients. These contacts can also be stored as leads, accounts, and opportunities hence it enables your sales and marketing experts to focus on the right contacts and opportunities for effective lead generation.
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